Miss Nigeria 2017: Adamawa Crowned As Winner

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Mildred Ehiguese
being crowned as Miss Nigeria
Adamawa state queen, Mildred Ehiguese, has emerged as
the new Miss Nigeria at the beauty pageant concluded  early on Friday at
the Eko Hotel and Suites , Victoria Island in Lagos State.
Ehiguese replaces Chioma Obiadi who represented
Anambra state.
The pageant’s organiser and publisher of The Daily
Times of Nigeria, Mr Fidelis Anosike, had said that he is using the show to
define the Nigerian woman.

Miss Nigeria, formed in 1957 with the Motto,
“Empowering Women Beyond Beauty’’, is an annual beauty pageant show which
showcases positive attributes of Nigerian women and awards university
scholarships.
The winner portrays exemplary qualities and serves as
a role model for young women in the country. The pageant is organised by Daily
Times Nigeria (DTN).
The current title holder is a Geology student of the
Nnamdi Azikiwe University, Awka, and former Miss Earth Nigeria Chioma Stephanie
Obiadi, who represented Anambra.
finalists at Miss
Nigeria Pageant
The journey to this year’s finale started in November
when auditions were held in three cities of Abuja, Port Harcourt, and Lagos
within over a one-week period.
From personal photography sessions from Studio 24,
using cool photo props, there were also monopoly games and passion project
activities to keep the ladies entertained with refreshments.
The auditions started at the Transcorp Hilton Hotel in
Abuja on Nov. 7 with an impressive turnout of contestants from the Northern
region who showed up for a chance to become the next queen.
The contestants were judged by George Okoro
(Photographer and Lifestyle Magazine Publisher), Adama Indimi (CEO Reign by
Adama Lashes), Ogugua Okonkwo (CEO Style Temple) and Andy Ogbechei (Creative
Director, A-Squared Network).
They served as the guest judges at this phase of the
auditions, accompanied by Enyinne Owunwanne (CEO, Times Multimedia – organisers
of the Miss Nigeria pageant).
The team moved to Port Harcourt on Nov. 9 to receive
contestants from the South-South/South-East region at the Echelon Heights
Hotel, before heading to Lagos where the audition was held at the Times
Multimedia, Lagos Headquarters.
From there, the 37 semi-finalists were announced in a
special Instagram Live Session, setting the stage for Thursday’s grand finale.
The boot-camp ended on December 18, after which the
girls went to Ilorin to meet the first ever Miss Nigeria, 86-year-old Mama
Grace Oyelude.
NAN reports that in 2005, Anosike, young and bustling,
took over a depressed  Daily Times and set out to revamp the  legacy
of the publication.
He has since set his sights on rewriting the story of
Miss Nigeria and graft in new chapters filled with hope, dignity, and value.
“For us, Daily Times, Miss Nigeria is one and the
same,’’ Anosike said on Tuesday, shedding light on what Nigerians should
expect,” he said on Tuesday in Lagos.
“The show is going to be the premier platform that the
company’s products, services, and different people can use to connect to every
woman.
“Every woman is a queen. What we’ve been doing over
the past 10 years is to get the Pageant to metamorphose into what it should be.
“This year, we are going from strength to strength.
Every state has got its own representative. And it’s also important to note
that Miss Nigeria is 60 years old having been founded in 1957.
“This year, we are also able to do a proper boot-camp;
all the semi-finalists met with several prominent Nigerians, including the
Director-General of The National Agency for the Prohibition of Trafficking in
Persons (NAPTIP), who is the purpose-partner for this year’s pageant.
“This year’s Miss Nigeria will be crowned as the
ambassador for Human Trafficking, and she will spend her time and energy
working with NAPTIP to raise awareness about the ills of human trafficking and
try as much as possible to contribute her quota to ending the illicit trade.
“We also had a couple of top women personalities who
went into the boot-camp to talk to the girls.’’
Anosike said that Miss Nigeria had been fully restored
to its original intent, which is to be a platform for young female empowerment
in Nigeria,
“We want to use it to raise the voices of women. We
believe that every Miss Nigeria will also take on these issues, raising the
voices of women, especially as it relates to issues around the environment.
“We have very solid partnerships with over 30 media
houses and everybody has now come to understand that this is a national pageant
and not a beauty pageant,’’ he said.
On plans to balance the moral debauchery associated
with beauty pageants, Anosike said about the content of Miss Nigeria that “it’s
all about communication, about purpose; it is about people understanding that
this is a platform for female empowerment.
“Every woman is a queen — mothers are queens, sisters
are queens. This epitomises ‘queenship’. Miss Nigeria is supposed to be a role
model for young women.
“What we are doing is building a purpose into the
show, so, it is beauty and brains. The idea is to be able to inspire young
women.
“We don’t do all those beauty pageant stuff where they
go onstage and take off their clothes.
“We don’t commoditise women. Miss Nigeria has stopped
that a long time ago. And that’s one of the reasons why we don’t send anybody
to Miss World or Miss Universe because they go there and do all these kind of
things.
“Miss Nigeria focuses on issues that affect Nigerian
women; she is an ambassador of culture, of purpose, of the environment. We want
her to focus on the Nigerian people,’’ he said.
The publisher of The Daily Times of Nigeria said that
Miss Nigeria did not need any validation from anywhere, adding that she did not
need to go outside to win anything. It’s a national brand, not a beauty brand.
“The girls have their calendars planned and we have
partners that will keep them busy because we want them to have a purpose. Going
for international beauty contest is a colonial mentality.
“Queens don’t compete, they reign. You can’t say you
are Nigeria’s Queen and go outside and be competing with other people.’’
On the challenge in organising the event, Anosike said
it was the struggle to recreate the show’s purpose.
“The basic challenge we had was to be able to recreate
the purpose for which this pageant was founded in 1957,’’ he said.
“Now, we have got it right; and we know this because
of the responses we are receiving. We have people entering from Zamfara; from
Kano.
“It’s going to be a beautiful show. We are trying to
make the show like the Oscars, so it will be a fusion of fashion, beauty and
everything good about Nigeria.
“The contestants have to know about the states they
are representing. We also want to use this to help to promote our history and
heritage. We must be proud of who we are.
“Nigeria has come of age; we’ve seen what people have
done in the music industry. That’s the kind of inspiration that we want to draw
on.’’
The pageant was hosted by Bovi, Ebuka, Olive Emodi and
Lala Akindoju; with 2face Idibia performing.
Read more at: NAN

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