Guaranty Trust Bank (GTBank) made a claim to being Nigeria’s most innovative bank as it announced the launch of Habari, an online platform for music, shopping, lifestyle content and more.
Unveiled on Friday at a special event attended by renowned personalities in the entertainment, media and technology sectors, Habari offers users direct access to the largest catalogue of local and foreign music online, a seamless shopping experience and an exciting way to connect with friends, amongst other features.
Built around the everyday lives of customers, Habari is the first mobile platform in Nigeria created by a financial institution that focuses on enabling people’s needs and lifestyles rather than providing a limited bouquet of regular banking products.
The mobile application is open and free for all to download, does not require mobile banking details and offers a wide range of services, all of which are accessible to anyone regardless of where they choose to bank.
It is also very simple to use and is designed with a clean user interface as well as a seamless navigation experience.
Habari, because #SomeoneHadToDoIt
— Guaranty Trust Bank (@gtbank) November 23, 2018
Commenting on the launch of Habari, the managing director and chief executive officer of Guaranty Trust Bank Segun Agbaje said “by reimagining the role of banking and driving innovation in how we serve customers, we have built a platform that is less about us as bank and more about our customers and everything they need to enable their lifestyle.”
He added that “Habari is not a mobile banking application; it is the start of our journey towards building a platform that connects our customers to everything that they need, and which continues to evolve with their lifestyle.”
GTB already made a mark by creating Ndani, SME Market Hub, Art 635, GTWorld.
“We needed to disrupt and do something a bit more radical. we decided to create a platform that enriched lives. The banks that would survive would have to reinvent themselves… the future banking is digital” said Segun Agbaje, CEO of GTB.